We are for the old-fashioned fabrics, those tested by tradition and centuries. Those fibres that "do good" to your skin and to the environment. We are committed to long-lasting shirts (at everyday low prices) with the exclusive use of materials that are environmentally and ethically sourced.
“Linen is for the tailor what marble is for the sculptor: a noble material" (Christian Dior)
Our linen is grown in north of France near the sea, where the humidity steeps the flax plants. This ideal climate makes it refined having the finest and strongest fibers. Linen grown in West Europe is known to have the best crop in the world with a natural and flamboyant color mix.
GOOD FOR THE PLANET
Environmentally Friendly: Linen plant doesn’t require any pesticides or any additional water other than rain water and every part of the plant is used. Linen is also organic, biodegradable, recyclable. The water consumption is much more important in the cotton than in the linen. (Bio Intelligence Service).
Ecological: Grown in France, it uses only rainwater and little to no herbicides
Sustainable: When the flax plant grows, it absorbs carbon from the environment making it beneficial for the climate
Biodegradable: It doesn't release dangerous chemicals into the atmosphere when breaking down
GOOD FOR YOU
Its fibre is very absorbent and shirts made of linen are valued for their exceptional coolness and freshness, especially in balmy and humid weather.
Breezy: it wicks moisture away from your skin and keeps you cool
Natural: the washed-linen texture softly embraces you, allowing more air-flow over your body to be refreshed
Effortless: a few wrinkles to be stylish and giving you the pleasure of a casual, laid-back and comfortable look
We pre-wash it to make it more pliable, bit the great thing is that it gets softer and softer with each wash and keeping resistant to last for years.
Plus it's an-allergic and antibatcterical, temperature regulating (so you can wear it all year),